Understanding Ullu: The Rising Indian OTT Platform
Over-the-top (OTT) media services have changed the way content is consumed worldwide. In India, the advent of these platforms has gifted audiences with a plethora of choice, opening a world filled with diverse content. One such promising platform is ‘Ullu’, a locally-developed platform that’s taking the Indian digital space by storm.
About Ullu
Ullu is an India-based streaming service that offers a wide array of Web Series, Movies and EXCLUSIVE Ullu Shows. It was launched in the year 2018, and in a brief period, due to its diverse content and affordable subscriptions, it has managed to garner a significant user base. Largely targeting regional content consumers, Ullu offers films, web series, short films and documentaries in multiple languages.
The Growth trajectory of Ullu
Indian audiences have shown a significant inclination towards OTT content. Since its inauguration in 2018, Ullu has shown exponential growth in audience size. The competency of presenting a diverse range of content, affordable packages, engaging storytelling and advanced features are some of the reasons behind Ullu’s growing popularity.
The Ullu Experience
Just as other OTT platforms have, Ullu has developed its interface with user-friendly navigation. This platform allows users to stream unlimited content from any device anywhere. Users can intuitively browse through the vast range of content and create personalized libraries of their favorite shows or series.
A Glance at Ullu’s Binge-Worthy Content
Ullu’s variety of content includes Original Web Series, Short Films, Regional Content, Classic movies, and Documentaries. Here are some popular shows you can explore on Ullu:
| Title | Genre |
|---|---|
| Tadap | Romance, Drama |
| The Cottage | Thriller |
| Ashuddhi | Horror |
Frequently Asked Questions (FAQs)
What languages does Ullu support?
Currently, Ullu supports content in Hindi, English, Bengali, Bhojpuri, Marathi, Punjabi, Gujarati and Telugu.
What is Ullu’s subscription cost?
Ullu offers various subscription plans. Its weekly plan costs INR 36, the monthly plan costs INR 99 and the annual plan costs INR 198.
Conclusion
Ullu has not only carved a niche for itself in the competitive OTT market but also widened the horizon for content consumers. The platform continues to grow and evolve, bringing fresh content to the viewers. Summarily, Ullu is a platform with potential to become an essential component in India’s digital entertainment sphere.
